A reader of the newsletter asked me to write about this subject.
Contrary to what you might think, you don’t need to write complicated language for newsletters. The opposite is true. Many people receive hundreds of emails every day, and they need to understand quickly what you want. What makes an email easier to understand is to use correct spelling and make correct sentences.
Spelling: Some people are incredibly lazy and they don’t check their spelling. If you’re not sure how to spell a word, check it in your (online) dictionary. Or check in Google translate. Nothing is easier now that we’re all writing online.
Making correct sentences: Most mistakes are made in the connecting words. Learning how to use “and,” “but,” “while,” “according to” and “on the other hand” are really basic skills that every email writer should know! You need to know in which situations you…
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